5 Essential Tools for Marketing Your Business Online

Many women have embraced the benefits of online marketing—you expand your market and it sells for you 24/7.

So, what are the tools that make it work?

  • Your own unique website will communicate who you are and will establish a relationship with your visitor-right away. Make sure your home page is clear about your services and reflects a design that integrates your style with what your target market likes.
  • A good presence on Facebook builds your online visibility—people and search engines love it. It also builds your online credibility.  You become recognized as an expert by sharing insightful information.
  • Blogging can be the easiest and most inexpensive tool to drive traffic to your website. It lets your individual style shine through, and visitors can interact with you with their comments and/or questions.
  • A freebie offer is at the core of your list-building strategy. Most people won’t buy your product or sign-up for your service the first time they visit your site. This freebie can be something as simple as a tip sheet or free report—something that the average person doesn’t know but would like to learn. They’ll share their email address and you can add them to your list.
  • An ezine (newsletter) will keep you in touch with your customers on a regular basis. The valuable content you share will build trust.

I’ve used these inexpensive and easy to implement tools personally so I know they’ll work for you, too.

Kim DeYoungGuest Blogger Kim DeYoung, the Get it Done Girl, is the founder of Get it Done U, the how-to resource for the busy entrepreneur. Kim inspires entrepreneurs through her training and coaching programs to get it done so they can create a meaningful, profitable and STRESS-FREE business.

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