How to Communicate Effectively on Your Website

When you’re in business, people expect to be able to learn more about you on the internet, so you need an effective website. Technology or graphics make it look good, but that’s not where you should invest most of your time and resources. Focus on communicating with your visitors because that’s where the money is. People do business with those they know, like and trust. You can most effectively communicate your message by writing articles and blog posts, and creating video and audio recordings. How can you communicate effectively?

  • Determine your target audience. Who’s that ideal person you want to attract? Man or woman? What age group? What level of education? How are you going to serve this audience? What problem can you help them solve?
  • Develop a rapport. Write directly to the reader and use the word “you”.  Focus on how your reader will benefit from your product or service. Don’t be afraid to let your personality shine through. People do business with those they can relate to.
  • Have a clear call to action. People need to be told what to do, clearly and specifically. Make it as easy for them as possible – they shouldn’t have to jump through hoops to figure out how to “order now”.

Remember, your objective shouldn’t always be to close a financial sale. Your goal is to develop long-term relationships. Business is all about marketing and marketing is all about communicating!


Kim DeYoungGuest Blogger Kim DeYoung, the Get it Done Girl, is the founder of Get it Done U, the how-to resource for the busy entrepreneur. Kim inspires entrepreneurs through her training and coaching programs to get it done so they can create a meaningful, profitable and STRESS-FREE business.

Comments
6 Responses to “How to Communicate Effectively on Your Website”
  1. Joann Portolese says:

    hopefully this comment doesn’t appear multiple times (it seems to freeze once i try to post my comment.. not certain if it’s actually posting), but all I truly wanted to say was fantastic post and thanks for sharing.

  2. Marla Ashe says:

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  5. Greetings from California! I’m bored at work so I decided to check out your website on my iphone during lunch break. I really like the information you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, amazing site!

  6. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?

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