Social Networking: Apparently It’s a Woman Thing

A little while ago, I came across an interesting article in Businessweek written by Auren Hoffman, CEO of Rapleaf: The Social Media Gender Gap, covering the results of a survey conducted by Rapleaf. What was interesting about it was that for once, the “gender gap” goes in the opposite direction of what one might think. To quote the author: Traditionally, men are the early adopters of new technologies. But when it comes to social media, women are at the forefront. At Rapleaf... Read More

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