LinkedIn Features for Promoting Your Small Business

Of all the social media platforms out there, LinkedIn stands as one of the best ones to promote businesses online. Although compared to Facebook and Twitter, LinkedIn’s popularity is low, that does not make it an inferior platform. In fact, the sole purpose of LinkedIn is to provide businesses a better social media platform to market or run their businesses on. Most of the features on LinkedIn are therefore made and integrated for small businesses. So, there is no doubt about... Read More

How to: Use Foursquare

Some of us remember Foursquare as being a popular game at recess where four players would play ball inside of a larger square which was then divided into four smaller squares.  The object of the game was to keep the ball in play by bouncing the ball within the other players’ squares until eventually players were eliminated. Today’s version of Foursquare has a much different meaning.  Foursquare is a social media application that is accessible by web and mobile phones it’s... Read More

Using Twitter to Connect Authentically and Meaningfully

Using Twitter is a great way of connecting and building relationships. But it can be overwhelming to know who to follow and how to make meaningful connections with someone that you admire. I’d like to share some tips on how to move past the overwhelm so you can begin using Twitter authentically and meaningfully. Here’s what I recommend: 1. Choose 10 people to “actively” follow. The 10 can be chosen as people who are: Mentors People you admire Those you’ve... Read More

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