Tips to Successfully Use Twitter for Your Small Business

We all know that Microblogging has become one important tool for promoting business activities. Over the years, since the inception of Twitter many businesses have taken advantage of the platform to expand their operations.

For sure, Twitter today stands as one of the biggest and most useful social media platforms on the Web. Nearly every business that is being marketed online makes Twitter a targeted. However, unfortunately not every business succeeds. Why? Simply because even though Twitter is extremely easy to work with, it sure does have some norms that need to be considered before you can garner positive effects from it.

So, if you are a business owner and you want to learn how to exactly use Twitter to promote your small business then here are some tips for you:
  1. Use a separate business profile: If you run a small business and want to promote it through Twitter then you have two options; either use your personal account or use a special business account. The best way to go by is to use a separate business profile and promote it through your personal profile within your friends and connections. The reason for using a business profile is that other businesses will be able to connect to you easily. It is a trend on Twitter that businesses do follow other business profiles in order to expand their horizons. You can gain the benefit too from this technique!
  2. Keep your Profile Updated: Similar to your website and the way it works in Google, the same applies to your Twitter profile. If you want people to keep visiting your business website or else you need to update them with the current news. However, make sure you don’t create hype while selling. This is one of the biggest blunders people can commit while they are using social media for marketing their businesses. Remember, most of the people there are to connect with others and not to buy stuff so as soon as they spot the marketing lingo they would get in the refraining mode. What you need to do is to tweet in a manner which is friendly yet attractive to your followers.
  3. Provide Feedback: Once you start tweeting through your business account, your followers would show curiosity and ask you about stuff. One major mistake businesses do on Twitter is not to respond to their followers. The best way to keep your followers amused and engaged is to provide feedback to their queries. This way they will know that the profile is being run by an actual human being and not a bot.
  4. Inspire your followers: Do a little research on Google and see what profiles are most successful. You will come to know that people who have added a bit about themselves and how they found success with their business are the ones with the most followers. You can use the same technique too but make sure you are not overdoing it. It can be a major turn off for your followers if they see you are trying to be edgy.

Leave some tips that you’d like to share below.

Karriann GrafGuest blogger Karriann Graf is a Social Media Manager and Strategist for small businesses and real estate professionals. Her focus is to help you learn about the best Social Media methods to connect with your clients and customers and increase your revenue. Please visit her site and follow her on Twitter.

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